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Club Sandwich

Visual Identity, Food Design, Brand Design

What’s your name?

Editorial Design, Illustration, Animation, Typesetting, Digital Storytelling

From the Kitchen of

Design for Interaction, Illustration, Visual Identity

Toast

Book Design, Illustration, Photography

Food Waste PSA

Campaign, Visual Identity, Illustration, Animation

QUA: Travel Planning

UI/UX Prototyping, Web Design, VIsual Identity System

Luis Barragan:
Design Hero

Print Design, Motion Graphics, Interaction + UI design, 





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©2024 Gretchen Kupferschmid

Selected Projects → Club Sandwich 

Solo Project Visual Identity, Food Design, Branding, Recipe Development, Timeline: 14 weeksTools: Adobe CC (Ai, InD, PS), Procreate,  Acyrlic and food safe paint

Club Sandwich is a personal project that explores my childhood through the lens of food design. I took my final semester to develop the branding of the restaurant — from dinnerware to matchboxes to coasters — as well as the actual menu and recipe development.  












Branding Materials



menu, matchbooks, plates, a-frame sign, plates, napkins, coaster,  salt n pepper shakers, decals







Menu

(printed)


As a reflection of moments and memories from my upbringing, I developed multiples sandwiches and a menu surrounding it. You'll notice that the thoughts from my past are paired below the ingredients. 
 




(click image to view full screen)













 Branded items

 including: A-frame open sign (painted), restaurant curtains (painted), plates (painted), chairs (painted), window and table decals (vinyl printed), napkins (printed), salt n pepper shakers (painted), matchbook (printed and painted)






    







Logotype//Logo

(hand drawn in Procreate)


















Color Palette












Iconography









Sandwiches












Fresh Cut Grass
Skirt Steak, chimmichuri, provolone cheese, dijonaise, arugula, 
caramilzed onions on ciabatta

Friday Cereal
Scrambled eggs, hash brown, pork sausage, american and cheddar cheese, spicy mayo, caramilized onions, and chives on brioche bun

Rock Collection
Lamb meatballs stuffed with smoked gouda cheese, pecan smoked paprika romesco sauce, meredith dairy cheese, cilantro, pickled onions on a baguette






Sandwich Development














Opening Night

On April 26th, Club Sandwich opened for one evening only in my dining room. Four friends joined me to experience a night of sandwiches, cocktails, 
and conversation.