Club Sandwich

Visual Identity, Food Design, Brand Design

What’s your name?

Editorial Design, Illustration, Animation, Typesetting, Digital Storytelling

Egg On Toast Studio

Creative Direction, Food Styling, Culinary Curation, Visual Identity

Toast

Book Design, Illustration, Photography

Tutti

coming soon
Brand Identity, Logo Design, Type Design, Editorial Design

From the Kitchen of

Design for Interaction, Illustration, Visual Identity

Sardine Festival

Branding, Illustration

QUA: Travel Planning

UI/UX Prototyping, Web Design, VIsual Identity System

Luis Barragan:
Design Hero

Print Design, Motion Graphics, Interaction + UI design, 

Art over the years





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©2024 Gretchen Kupferschmid

My Work   –   About   –   Linkedin   –   Resume

Selected Projects → From the Kitchen of

Teamate: 
Ana Baskinger
Interaction Design, Illustration, Visual IdentityTimeline: 7 weeksTools: Adobe CC (Ai, Ps),  Procreate 



“From the Kitchen of” aims to bring
back those warm fuzzy feelings of 
sharing recipes and showcase the 
amazing collaboration of cultures 
& backgrounds at Carnegie Mellon

View my process book










With the goal in mind to encourage other to share their emotional ties to recipes, we tested out a variety of layouts for our recipe cards. Some encouraged more writing of either ingredients or stories, while some iterations prompted the user, and some highlighted how the dish looked.

After landing on a design for the recipe card, my teamate and I set up a booth on Carnegie Mellon’s campus. We layed out empty recipe cards, writing materials, link to a future archive, and a “table setting” with our visual identity to accompany.

People on campus stopped to fill out a card and have conversations with us about food, memories, and everything in between. By the end of the day, we had a book filled with memories and recipes, which we archived on our site. 











Illustrated Visual System

 procreate drawn visual assets for recipe cards


















Type and Visual System

type, type styles, and graphic elements 







View my process book