Club Sandwich

Visual Identity, Food Design, Brand Design

What’s your name?

Editorial Design, Illustration, Animation, Typesetting, Digital Storytelling

From the Kitchen of

Design for Interaction, Illustration, Visual Identity

Egg On Toast Studio

Creative Direction, Food Styling, Culinary Curation, Visual Identity

Toast

Book Design, Illustration, Photography

Tutti

coming soon
Brand Identity, Logo Design, Type Design, Editorial Design

Food Waste PSA

Campaign, Visual Identity, Illustration, Animation

QUA: Travel Planning

UI/UX Prototyping, Web Design, VIsual Identity System

Luis Barragan:
Design Hero

Print Design, Motion Graphics, Interaction + UI design, 

Art over the years





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©2024 Gretchen Kupferschmid

My Work   –   About   –   Linkedin   –   Resume

Selected Projects → Food Waste PSA


Solo ProjectAnimation, Campaign Identity, IllustrationTimeline: 7weeksTools: Adobe CC (Ai, PS, AE), Procreate 

Food Waste PSA


PSA Rebrand

This public messaging campaign, Food Waste PSA, repurposes the script of a variety of campaigns on food waste and utilizing “ugly” produce. My campaign encourage people to pick up the less attractive produce at grocery stores and provides ways to utilize them. 

By using kinetic typography and illustration I created a variety of assets which could help inform and persuade people about this PSA.


View my process here









grocery produce aisle store poster with handdrawn illustrations





mockups of recipe book on ways to ultilze “ugly” produce
Grocery store sticker book with purchase, a fun way to encourge and get message out about food waste










PSA Video 

video using kinetic typography to rely PSA message of using less attractive produce




 View my process here