Solo ProjectAnimation, Campaign Identity, IllustrationTimeline: 7weeksTools: Adobe CC (Ai, PS, AE), Procreate
Food Waste PSA
PSA Rebrand
This public messaging campaign, Food Waste PSA, repurposes the script of a variety of campaigns on food waste and utilizing “ugly” produce. My campaign encourage people to pick up the less attractive produce at grocery stores and provides ways to utilize them.
By using kinetic typography and illustration I created a variety of assets which could help inform and persuade people about this PSA.
View my process here
grocery produce aisle store poster with handdrawn illustrations
mockups of recipe book on ways to ultilze “ugly” produceGrocery store sticker book with purchase, a fun way to encourge and get message out about food waste
PSA Video
video using kinetic typography to rely PSA message of using less attractive produce
View my process here