Club Sandwich

Visual Identity, Food Design, Brand Design

What’s your name?

Editorial Design, Illustration, Animation, Typesetting, Digital Storytelling

From the Kitchen of

Design for Interaction, Illustration, Visual Identity

Egg On Toast Studio

Creative Direction, Food Styling, Culinary Curation, Visual Identity

Toast

Book Design, Illustration, Photography

Tutti

coming soon
Brand Identity, Logo Design, Type Design, Editorial Design

Food Waste PSA

Campaign, Visual Identity, Illustration, Animation

QUA: Travel Planning

UI/UX Prototyping, Web Design, VIsual Identity System

Luis Barragan:
Design Hero

Print Design, Motion Graphics, Interaction + UI design, 

Art over the years





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©2024 Gretchen Kupferschmid

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Selected Projects → QUA: Travel Planning 

Teamates: 
Jessica Lai, Olivia Luk, Anthony PanUI/UX Prototyping, Web Design, Visual Identity SystemTimeline: 6 weeksTools: Figma, HTML/CSS, Adobe CC (Ai)

Page in process :)







Inspired by the term “quaquaversal,” meaning moving or happening in every direction instantaneously, QUA is a travel planning application designed to help people add a little more spontaneity in their newest adventures.  

My team and I researched, designed, tested and prototyped a web application that generates activity suggestions based on users’ momentary feelings, allows them to both visualize structure in their trips as well as feel comfortable taking travel by ear. 








Problem Space




Trip planning can be a stressful and arduous process, and even with the most experienced in planners, unforeseen circumstances may still arise. As risk-taking and spontaneity are a natural part of the travel process that may even lead to more exciting, organic experiences we asked the questions… 



  1. How can we help young adults reduce the pressure of going through excessive planning for trips?
  2. How can we help young adults be prepared for unexpected circumstances during travel?
  3. How can we help young adults live in the moment when traveling?



Final Solution








An algorithm that can generate suggestions based on your current emotions and interests.