Food Waste PSA
Luis Barragan:
Photography
Selected Projects → QUA: Travel Planning
Jessica Lai, Olivia Luk, Anthony Pan
My team and I researched, designed, tested and prototyped a web application that generates activity suggestions based on users’ momentary feelings, allows them to both visualize structure in their trips as well as feel comfortable taking travel by ear.
Problem Space
Trip planning can be a stressful and arduous process, and even with the most experienced in planners, unforeseen circumstances may still arise. As risk-taking and spontaneity are a natural part of the travel process that may even lead to more exciting, organic experiences we asked the questions…
- How can we help young adults reduce the pressure of going through excessive planning for trips?
- How can we help young adults be prepared for unexpected circumstances during travel?
- How can we help young adults live in the moment when traveling?
Final Solution
An algorithm that can generate suggestions based on your current emotions and interests.
A modular framework that was created for a flexible schedule that has a clear organization of plans.
Research
Following that direction, we used contextual inquiry, speed dating, direct storytelling, empathy maps, affinity diagramming, user journey mapping, and prototyping to further investigate how people felt about spontaneous travel and explore different solutions.
Quotes
This made us realize that the problem space was related to the idea of young adults finding balance between comfort and stepping out of their comfort zone to learn in an unfamiliar environment.
Insights
avoid over planning, allow users to experience their travel in the moment, and come back with unique stories and experiences.
Target audience
young adults who are open to the idea of adding spontaneity into their travels in a playful matter.
Elements of Consideration
Scale — general to specific location
Time — efficiency and cost of time
Safety — sense of security
Branding
While staying within the same color palette, the actual planning application's UI aims for a more minimal and clean work space with a touch of colorful options customizable to use for organization purposes.