Club Sandwich

Visual Identity, Food Design, Brand Design


What’s your name?

Editorial Design, Illustration, Animation, Typesetting, Digital Storytelling


From the Kitchen of

Design for Interaction, Illustration, Visual Identity

Egg On Toast Studio

Creative Direction, Food Styling, Culinary Curation, Visual Identity

Toast

Book Design, Illustration, Photography


Tutti

coming soon
Brand Identity, Logo Design, Type Design, Editorial Design

Food Waste PSA

Campaign, Visual Identity, Illustration, Animation

QUA: Travel Planning

UI/UX Prototyping, Web Design, VIsual Identity System

Luis Barragan:
Design Hero

Print Design, Motion Graphics, Interaction + UI design, 


Art over the years






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©2024 Gretchen Kupferschmid

My Work   –   About   –   Linkedin   –   Resume

Selected Projects → What’s Your Name?


Teamates: Christy Zo, Olivia Luk, Tara BanatwalaRole: Illustration, Animation, Editorial Design, Typesetting, StorytellingTimeline: 7 weeksTools: Adobe CC (InDesign, Ps), Procreate, Framer, Figma








This issue features a conversation we had with a person named Nick. On November 5, 2023, Nick kindly sat down with a group of strangers at a table filled with Wendy’s sauce packets and beautiful glass tableware. Prior to the interview, the only things we knew about Nick were that he was in a frat and his name was Nick.

The conversation captures what Nick does first thing in the morning, what his name means to him, what music makes him cry, and parts of his life that exist beyond his labels. It was a moment for us to get to know him as a friend sitting across from us at the table.
This publication documents a moment where diverse individuals meet, fostering connections that transcend conventional labels. Celebrating the uniqueness of every person, we explore layers to reveal individuality often overlooked in a seemingly uniform landscape. In this process, we invite you to embrace a more open minded perspective of others, embracing a deeper understanding of the world.



View our process here

 



Newspaper Publication

printed final design on newspaper paper, publication with illustration






YorIllustration and Motion

illustrations and moving illustrations I created on procreate to accompany publication and digital story 
















Digital Reading Experience


Digital Story

newspaper story laid out and typeset in a digital reading manner






The option to play the original audio from our interview, so you can hear Nick’s voice as you read the text.












A “live” timer that goes back and forth in time with your scroll.














Animated Illustrations triggered by scroll throughout the text.
















An animated landing page that invites you to start the conversation by taking a seat at our interview table.


















We brought our unique typesetting style to the web by intentionally leaving black space to scroll through, representing pauses in the conversation. We animated the text boxes to fade in as if each line is being spoken. Nick’s dialogue fades in from the left. Our interjections fade in from the right.
















“Nick” is fixed on the screen, filling in the blank of all our third person style questions.















Lastly, there’s a pull out menu on the side to help you jump to different questions in the conversation.



View our process here